AppsFlyer Announces Predictive Analytics Product for SKAdNetwork as Part of SK360, Its Comprehensive SKAdNetwork Suite
SINGAPORE, Feb 15, 2021 - (ACN Newswire) - AppsFlyer, the global attribution leader, today announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360. The new product will be available after Apple will start enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystem throughout Apple's upcoming privacy updates.SKAdNetwork is about to become a major part of campaign measurement and optimization on iOS, following Apple's latest privacy changes. This deterministic attribution framework provides advertisers with some data on their iOS campaigns, and while Apple has been continuously making updates to improve its offering to advertisers and app developers, it also introduces critical limitations.To equip advertisers with the ability to continue driving positive results and accurately enhance their campaigns, AppsFlyer has added a new suite to its set of iOS 14 solutions - SK360. This comprehensive suite of tools enables brands to configure and optimize their conversion value, validate their data & keep it fraud free, and integrate with their cho...
