(AsiaGameHub) -   A new workout plan, a recent book suggestion, or even an unknown album—billions of users turn to social media daily to pose the everyday questions that used to be only for search engines. Because of this, affiliates across all industries—gambling included—are having to adopt new ways to connect with audiences. As digital interaction evolves, we’re in ‘a moment when someone scrolling Instagram [will see] a follower say, “I found this new online casino” or “I found this promo,”’ noted Keith Geary, VP of Global Operations at Game Lounge, during a panel at the recent SBC Affiliate Digital Day. He added: “So it’s a push to you, not a pull. Understanding how many users come from Instagram scrolling is key—it’s a total change in how users are gained.” He shared that the company’s internal research showed a more than 50% year-over-year rise in casino-focused streamers and a over 100% jump in influencers open to promoting gambling products. While this shows strong demand for gambling content on social media, panelists cautioned marketers against a one-size-fits-all strategy...

(AsiaGameHub) -   Wazdan has expanded its footprint in Europe through a new partnership with win2day. Per the terms of the agreement, Wazdan will integrate its full collection of game titles into the platform of win2day – Austria’s only online casino operator. Among the first titles set to launch for players in Austria are 9 Coins, Hot Slot: 777 Cash Out and Might Wild: Panther. Georg Wawer, Managing Director of win2day, shared: “As Austria’s only licensed online gaming operator, win2day is dedicated to providing players with a carefully curated selection of high-quality, fully compliant games. “With Wazdan, we have partnered with an experienced developer recognized for its innovative game mechanics and solid technical expertise. This collaboration will let us combine immersive, engaging gameplay with the highest standards of safety and responsible gaming, further boosting the variety and quality of entertainment offered on win2day.” As confirmed by Wazdan, one additional new title will be added to win2day’s platform every month. The game developer already holds a strong established presence across Europe, and is licensed to operate in...

(AsiaGameHub) -   As the destiny of the funds from the UK’s new Statutory Gambling Levy is finalized, disagreements over the new funding structure and its results are bound to grow more intense.  Charities must now submit formal requests for funds from the Levy, yet many are dissatisfied with how the government’s Office for Health Improvement and Disparities (OHID) has managed its key role in the process and its seeming stance on gambling operators.  “Treatment providers must be able to collaborate with the industry fairly, without bias,” stressed Jordan Lea, founder of DealMeOut, at the recent Illegal Gambling Prevention Summit in Manchester. He also cautioned that the push for funding could overshadow the real goal: aiding individuals in need of gambling prevention, education, and treatment services. The possible absence of industry collaboration is a major worry, especially as the growing black market threat in the UK makes stronger player protection and support more critical than ever.  Yet doubts persist about whether an effective harm reduction strategy can exist without meaningful industry input, particularly since some groups are ...

(AsiaGameHub) -   New Zealand’s Online Casino Gambling Bill is approaching the final phase of parliamentary review following its successful passage through the Committee of the Whole House. Lawmakers deliberated on proposed adjustments to the bill, resulting in a single modification concerning the management of community returns funding. The legislation has now advanced to its third reading, during which the House will determine whether to approve the bill in its final version for Royal Assent. A specific date for the third reading has not been determined, as it remains dependent on the parliamentary calendar. Should the bill be approved at this stage, it will proceed to Royal Assent and subsequently be enacted into law. In a communication to stakeholders, Trina Lowry, Programme Director for Online Gambling Implementation at the Department of Internal Affairs, noted that efforts are ongoing to prepare for the bill's rollout, including the creation of regulatory frameworks, guidance materials, and future outreach strategies. Lowry previously indicated earlier this month that the final regulations are anticipated to be released in early June 2026. Under the three-phase lic...

(AsiaGameHub) -   The UK Government has launched the Gambling Levy Transition Fund (GLTF) to support charitable organizations that failed to secure funding through the new Statutory Levy. According to the Department for Culture, Media and Sport, the initiative aims to maintain gambling harm prevention and treatment services across England as the sector undergoes a "generational change" during the move to a mandatory operator levy. The DCMS noted that "tight time frames for commissioning processes and decisions created the risk of a funding gap." "This may have put vulnerable service users or beneficiary groups of organisations previously funded under the voluntary system at risk," the DCMS stated. "Recognising this, the GLTF has been rapidly established by DCMS to provide immediate, targeted, time-limited financial support to ensure no such gap exists." While the government hasn't officially confirmed which groups were successful, some charities have reportedly received notifications regarding their share of the £120 million generated during the levy's inaugural year. Organizations that were not selected have until April 30 to seek up to three months of financial assista...