JCN Newswire
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Artisan Red Premium: New Special Body Color Developed by Mazda

ruth
3 minutes

HIROSHIMA, Japan, Nov 15, 2022 - (JCN Newswire via SEAPRWire.com) - Mazda Motor Corporation has applied its proprietary painting technology Takuminuri(1) to develop a new special color Artisan Red Premium. This color will be introduced as a premium highlight for vehicles in our current lineups as well as forthcoming releases in our Large Product group.Artisan Red Premium Paint Layer StructureMazda believes color to be a crucial element of what gives form to a vehicle; thus, we are focusing our efforts on developing colors that accentuate a dynamic and delicate expression in line with the Kodo - Soul of Motion - design theme. Artisan Red Premium, the fourth Takuminuri color, was developed to extend the range of how the world views red, one of the colors symbolizing Mazda, as a culmination of the Takuminuri evolution to mark the 10th year since the first color Soul Red Premium was released.Artisan Red Premium conveys the connotation of a red color created by skilled artisans. This extraordinary red produced by Mazda designers, engineers and other artisans manifests a mature outlook that is more refined and sophisticated than previous special colors. The concept underlying design was ...

SeaPRwire
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Made With Passion: Husband and wife team behind Bynd Artisan carries on 80-year home-grown legacy

aseanpr
4 minutes

SINGAPORE - For husband and wife Ms Winnie Chan and Mr James Quan, their brand Bynd Artisan is not only a labour of love, but also part of a long legacy that has spanned close to 80 years. The duo - who have worked together as co-founders and brand owners since 2012 - started the business as an experiential retail concept. But while customers might know the brand for its sleek, personalised notebooks and customised leather goods, few might know just how intertwined the company's brand is with a traditional craft business whose history spans decades. "It started with my grandfather, Mr Chan Koon Seng, who founded a small bindery workshop back in 1942. We've since drawn inspiration from the hand-designed, traditional book making methods and machinery we used back in the day, with the skills of our older craftsmen really taking centre stage (in our products)," Ms Chan said. Bynd Artisan was on Friday (Nov 20) one of the 48 pioneer recipients of the "Made With Passion" Singapore brand mark. The mark has been awarded to a selection of local lifestyle brands to highlight their strong connection to Singapore, as well as cast a spotlight on the stories behind these brands. For Bynd Artisan...