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New AppsFlyer Report Finds View-through Attribution Impacts Ad Clicks and App Installs

indie
6 minutes

SINGAPORE, Jun 7, 2021 - (ACN Newswire via SEAPRWire.com) - AppsFlyer, the global attribution leader, today released its inaugural View-Through Attribution (VTA) Report. From Q4 2020 until February 2021, the report looked at impressions, examined video content, and VTA campaigns performance across 6 SEA countries (Vietnam, Thailand, Malaysia, Singapore, Indonesia, and the Philippines) and 9 Industries (Shopping, Travel, Gaming, Finance, Entertainment, Education, Food & Drink, Lifestyle, and Health & Fitness) with the objective to provide marketers with insights into how right attributions could capture true consumer journey, increase optimization and drive benefits.The report found that ads and videos are so immersive and engaging that users do not necessarily interact with the ad immediately because they do not want to leave the video experience midway. These users said they expect to engage with brands in a meaningful way as they claimed to be 1.5X more likely to purchase an item. Video exposure is impactful and influences purchase behavior. Incorporating VTA can help allocate credit in line with true consumer behavior.In a study by Nielsen and Teluna, commissioned by Tik...

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New LeadsRx Ecosystem Attribution Product Enables Transparency Between Online Marketplaces and Their Trusted Partners within a First-Party Data Framework

indie
4 minutes

Portland, OR, Jan 19, 2021 - (ACN Newswire) - LeadsRx, a marketing analytics company, announced the availability of LeadsRx Ecosystem Attribution(TM) - the first comprehensive platform that maps the customer journey and performs attribution analysis across the websites of network owners and their trusted partners promoting and selling products and services within an industry ecosystem.Marketing ecosystems are composed of network owners and their partners. In this model, partners sell and promote a product or service, while network owners perform collaborative marketing and are paid a fee to do so by the partner. This is a cooperative relationship, but a single network owner often performs marketing for multiple, even hundreds or thousands, of partners. An ecosystem is formed when multiple competing networks strive to earn the business of partners. Examples of network owners include companies like Zillow, Auto Trader, NZI, and Domino's Pizza, and they function within an ecosystem for real estate, vehicle sales, dentists, insurance brokers and agents, and franchises.LeadsRx Ecosystem Attribution, with its innovative distributed attribution pixel technology, allows a network owner to ...

ACN Newswire
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AppsFlyer Exceeds $200 Million in ARR and Sets Its Sights on Shaping the Future of the Marketing Tech Stack, Opens New Office in Australia

indie
5 minutes

SINGAPORE, Nov 24, 2020 - (ACN Newswire) - AppsFlyer, the global attribution and marketing analytics leader, today announced Salesforce Ventures joined its roster of investors in a late stage extension of its $210 million series D round led by General Atlantic earlier this year, to continue its velocity through product innovation with consumer privacy at the forefront.As shifting privacy policies and regulations transform the marketing landscape, AppsFlyer has been experiencing increased demand for its expanding suite of products, including holistic attribution, marketing analytics, fraud protection, incrementality measurement, and customer experiences and engagement tools, while connecting app developers to more than 8,000 partners via its marketplace.The AppsFlyer platform is rapidly becoming a core component in the most advanced marketing tech stacks. Ecosystem shifts and digital transformation accelerated by COVID-19 have fueled the growth of AppsFlyer's groundbreaking solutions to meet the needs of marketers and app developers. These include innovative, privacy-centric attribution solutions for iOS 14, in a post-IDFA world; App Clips analytics; a zero budget marketing plan for...