- Continual advancement of Hatten Land's strategic pivot, including Phygital, Metaverse and Esports, to attract footfalls and increase value of its physical assets by re-purposing the assets and partnering with established industry leaders- The partnership agreement is signed with MOONTON Games, an international gaming developer known for producing highly acclaimed Mobile Legends: Bang Bang ("MLBB"), which has more than one billion downloads globally with a consistent player base of 100 million monthly active users and it is the number 1 multiplayer online battle arena game in Southeast Asia(1)- Hatten Land's ElementX mall and hotel will be transformed into the world's first-of-its-kind MLBB-themed Integrated Esports Hub with multiple giant- sized displays of MLBB characters and eye-catching MLBB-themed facade and interior designs to create experiential interactions, an immersive environment with special rewards for MLBB players and fans worldwide- Positioned as an instagrammable hot-spot for gaming tourism and increasing more footfall to ElementX, the world's first MLBB-themed Integrated Esports Hub in Melaka will be a brand-new attraction in Malaysia that is expected to be a key ...