TOKYO, Nov 16, 2021 – (JCN Newswire) – Smartpay K.K. today announced the launch of its new “Buy Now Pay Later” (BNPL) service, which combines an all-in-one payment experience and interest free payment solution, designed to solve Japanese consumer payment issues and improve merchant conversion rates. Built out of a passion for enabling Japanese merchants to succeed in e-commerce, Smartpay aims to remove the anxiety of shopping online for Japanese credit card users with the first completely free and secure, seamless, fully automated, online payment experience. The company is backed by several high-profile investors including SMBC Venture Capital (SMBC-VC) and Global Founders Capital (GFC), the largest global investor in BNPL. A series of new BNPL innovations for consumers and merchants in Japan Japan has an e-commerce cart abandonment rate of over 80%, which is one of the highest in the world. Smartpay aims to increase the conversion rate for Japanese merchants by removing the friction that exists between cart and order completion. Smartpay has redefined the e-commerce payment experience by addressing Japanese consumer anxiety about interest, hidden fees, sharing personal data and th...