ACN Newswire
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MContent Appoints Hani El Khatib as the New Chief Executive Officer of Blockchain & Web3

indie
3 minutes

DUBAI, UAE, Oct 18, 2022 - (ACN Newswire via SEAPRWire.com) - MContent, the world's first web3 decentralized content ecosystem is pleased to announce the appointment of Hani El Khatib as their new chief executive officer of blockchain & web3. The hiring of Hani El Khatib shows the commitment of the MContent board & its ambitions in becoming a leading global web3 company. As part of his new role, Hani will oversee the overall MContent blockchain decentralized platform, as well as all web3, NFTs, & crypto divisions. .Hani El Khatib"I am thrilled to join the MContent family, and work with the great leaders to help steer the company to global presence & success. Our objective is to make MContent the leading decentralized web3 content company that brings power back to the viewer. At MContent, with our Watch & Earn model, both the viewers & the content creators will be earning monetized cryptocurrency when any of the content is viewed on our platform. Being a firm believer in the power of blockchain & decentralization, I am confident that our business methodology will be beneficial for our members, our community, and for our business," says Hani El Khatib.Hani...

ACN Newswire
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Korean Content Powerhouse Shaping the Entire Asian Video Landscape

indie
4 minutes

Singapore, Sep 1, 2022 - (ACN Newswire via SEAPRWire.com) - The Asia Video Industry Association (AVIA) welcomed over 200 delegates from across the region for its first ever Korean focused conference and its first in market event since 2019, with Korea in View, which took place on 30 August at the Westin Josun, Seoul. To set the scene, AVIA CEO Louis Boswell presented key highlights from AVIA's Korea in View 2022 Report. Ranking 10th among the world's largest economies and 4th in Asia, South Korea had risen from one of the poorest countries in the world to a developed, high-income country in just one generation. The pay TV market continued to show growth of 2.7% per year, now dominated by IPTV, while streaming services were accelerating at breakneck speed, seeing paid subscribers increasing from 20.4% of the population in 2020 to 34.8% in 2021. In his opening speech, keynote speaker, Vice Chairman Ahn Hyoung-hwan of the Korea Communications Commission (KCC) shared that while OTT growth was an opportunity for the content industry to grow, it was also resulting in a sense of crisis for existing legacy media. Hence the KCC was preparing the Audio-Visual Media Service Act and was pushin...

SeaPRwire
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“Star City, Shining Bright” Traveler’s Forum (TF) to Kick Off in Changsha – The “City of Influencing” Will Focus on Vibrant Neo-Tourism Content

pandora
8 minutes

This August, stars shine over Changsha as the aroma of bustle and hustle wafts amid this dazzling city. Over three days from August 18th to 20th, 2022, KOLs of culture &tourism industry, experts and academics, as well as content creators of culture & tourism works will gather in Changsha, also known as Star City, for the Traveler’s Forum (TF). Hosted by the Changsha Municipal People’s Government and Trip.com Group Limited, the TF is jointly organized by the Changsha Municipal Culture, Tourism, Radio, and Television Bureau, Yuelu District People’s Government, with the support of the Changsha Yuelu District Culture, Tourism and Sports Bureau, Hunan Huanian Culture and Tourism Investment Co., Ltd., and Huayi Brothers (Changsha) Film Town. The Traveler’s Forum comprises three major events, including the International Traveler’s Content Creation Conference, the TF Gala and the Traveler’s Lifestyle Festival. In recent years, Changsha’s innovative initiatives have promoted the high-quality integration of culture and tourism. With distinctive culture and tourism brands and an upgraded culture and tourism industry, Changsha offers a growing variety of tableaux of culture and tourism...

SeaPRwire

Chosen One Launches its Decentralized Platform to Incentivize Content Creators

pandora
4 minutes

New York, NY, July 19, 2022 – (SEAPRWire) – Chosen One announced its decentralized content protocol launch. The protocol aims to solve dilemmas currently faced by for-profit content platforms and their billions of users. The decentralized blockchain powering content ecosystem aims to put ownership and control of Content in its users’ hands and incentivize content creation. The platform also aims to incentivize user participation by making each user’s contribution valuable. Talking about the launch and the vision of the Chosen One platform, the director and CEO, Mr. George Green, said, “At Chosen One, we envision building a decentralized digital content-based economy that allows Content to be freely produced, distributed, rewarded, and traded while protecting author rights and ensuring fair incentivization of both the authors and the consumers. We strive to incentivize authentic content creation while transferring the value of Content to users.” He added, “All accounts created during the launch of the content platform will be used as genesis accounts of the content protocol, getting decentralized identity system and allowing authors to truly own their data which deployed on a decent...

SeaPRwire

Distributed via NovationWire – ‘Key Branding Trends Fintech Business Should Watch Out in 2022’

pandora
5 minutes

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Key Branding Trends Fintech Business Should Watch Out in 2022’. Video marketing trends Video marketing is becoming a key revenue generation tool for most brands. But did users know marketers now consider video marketing as reliable brand creation and reputation management tool as well? How video marketing is shaping up the brand reputation is actually heavily influenced by data, technology, trends, and human behavior across digital media. Gen Z and millennials, in particular, spend more time – consuming videos than text content. That is evident in the shift toward Instagram Reels, TikTok videos, YouTube Shorts, and other similar video marketing tools. The recent trends also show that conventional marketers are more comfortable investing in video marketing for brand awareness than any other interactive content marketing channel, including podcasts, the latest emerging player. Today, almost every marketing tip, resource, guide, and prediction emphasizes the importance of including videos in customers’...

SeaPRwire

Distributed via NovationWire – ‘Insights of Digital Marketing Trends in Asia’

pandora
4 minutes

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Insights of Digital Marketing Trends in Asia’. No wonder, as building one remains a significant challenge for many businesses. However, zooming out and looking at the overall picture will help users make customers’ content efforts less chaotic and more effective. Start by analyzing the performance of customers’ existing content and the impact of the organic traffic. Find out which content topics and formats generate the most results. Finally, assess the historical performance, establish benchmarks and primary goals, such as the revenue generated by content marketing. The entire world came to a halt in 2020 and 2021 with the pandemic hitting us, resulting in total lockdown of countries, widespread travel restrictions, and closure of numerous businesses. This also led to a drastic change in consumer behaviors as having to stay at home significantly impacted their spending habits due to rising unemployment and limited availability of essential and non – essential goods. The pandemic sent many sectors l...

SeaPRwire

Distributed via NovationWire – ‘2022 Digital Marketing & Brand Awareness Trends’

pandora
3 minutes

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘2022 Digital Marketing & Brand Awareness Trends’. Understand the needs of customers’ audience While marketing trends come and go, the basics of success remain the same: understand the needs of customers’ audience and communicate with them clearly and consistently. That’s why customer – focused content has always been the best way to establish solid relationships with customers’ audience. It goes without saying that content marketing will continue to dominate the digital marketing landscape for some time to come. Most of these trends rely on content in some way. To have success in them you’ll need to have a solid base of quality content across all customers’ marketing channels. Understanding how effective customers’ outreach is Understanding how effective customers’ outreach is and ensuring that customers’ brand strategy is continually adjusted for change requires effective data collection and analysis. Customers’ technology should be able to pinpoint breakdowns in the customer journey, sentiment...

SeaPRwire

Distributed via NovationWire – ‘Insight of Marketing Trends of 2022 for Europe & US Companies’

pandora
4 minutes

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Insight of Marketing Trends of 2022 for Europe & US Companies’. Content marketers have become an integral part of any B2B marketing team. Users can’t just have a half – hearted piece of content. Instead, users need video content, virtual events, or any type of a solid editorial plan in place, complete with all different content types. Users need solid blog content, visual content, video content, an email marketing strategy, and a social media strategy rich complete with substantial audience engagement. Don’t forget to invest in a good customer experience on customers’ website to keep customers’ audience coming back for more. Customers are interested in products because they either solve a want or a need. This has been a trend and is an ongoing trend for 2022. Through content creation, show potential customers how customers’ product solves that want or need and let that shine through customers’ content. The trick is to do this without sounding too much like a salesperson. Instead, focus on educat...

SeaPRwire

Distributed via NovationWire – ‘2022 Top Content Marketing Insights in Fintech Industry’

pandora
4 minutes

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘2022 Top Content Marketing Insights in Fintech Industry’. Storytelling style is important Even with the rise of chatbots, video, and virtual reality, old – school storytelling remains incredibly effective. In many ways, getting this core fundamental right is far more important than the extra bells and whistles of some other content marketing trends in 2022. You’ve probably heard that “content is king” more often than you’d like. And what better way to create strong content people connect with than to introduce more conversational marketing elements into customers’ content marketing mix that tell a great story? Content is king Gone are the days of being able to bang out a 300 – word article and watch it rise like a phoenix to the top of all the SERPs. Since the goal of search engines is to provide people with the answers to their searches, it’s only logical that they’d value well – researched long – form content as opposed to vapid clickbait. Google ads remain a lucrative industry and can be a very e...

SeaPRwire

Distributed via NovationWire – ‘Global Study of Content Marketing Trends in 2022’

pandora
4 minutes

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Global Study of Content Marketing Trends in 2022’. Sustainable marketing strategy on supply chain It’s important to be authentic – consumers can smell companies jumping on a cause just to check a CSR box a mile off. Instead of automatically diving into the debate on hot topics like DEI, social justice, and gender identity, look for topics with direct relevance to customers’ company. This way, customers’ contribution will mean something. For example, users could share content about the sustainability of customers’ supply chain, or actions customers’ company took to support employees during the pandemic. Voice search booming Even if customers’ brand is not ready for smart speaker advertising, it’s important that customers’ content is optimized for voice search. Voice searchers use search differently. They use longer, more conversational queries, so slanting customers’ content to serve these queries, as well as answering questions directly, can help to make it more visible to voice searches. This has t...

SeaPRwire

Distributed via NovationWire – ‘Asia Branding Trends to Keep an Eye on in 2022’

pandora
4 minutes

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Asia Branding Trends to Keep an Eye on in 2022’. 2022 will be the year people will start looking at people’s content as another channel. Content will be tied to the user intent and be more detailed. Hopefully, Google will also keep becoming smarter by analyzing pages that can bring the best content experience. This content includes informative videos, great visuals, comparison tables, and well – formatted content. With that advance, people can pay more attention to the user experience, and worry less about article length. Forrester has predicted that 70% of B2B marketers will come into 2022 with an “always – on” digital engagement strategy, with investment into technology being a key factor for brands’ budgets this year. However, without accurate and plentiful buyer insights, Forrester believes 75% of these strategic efforts are likely to miss ROI goals. Other branding trends aside; this is a worrying potential pitfall for marketers – and one that will need to be countered. If users talk to real con...

SeaPRwire

Distributed via NovationWire – ‘ Content & Brand Marketing Landscape for Small Business in 2022’

pandora
3 minutes

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Content & Brand Marketing Landscape for Small Business in 2022’. Video trends Video creates a deeper connection with customers’ potential customer base and it is easy for brands to repurpose video content into podcasts and text – based content. But on the flip side if users create text or audio content first, it is harder to turn it into video. So in 2022 look for brands to create more video content. It will be done in the form or just straight video, short clips like reels and even live streaming. Marketing in metaverse The metaverse, artificial intelligence, virtual reality, augmented reality, and more – in 2022, consumers are interested in understanding how you’ll take customers’ brand beyond what people know now. Investment in the metaverse is potentially due to reach $800bn by 2024, and with Facebook’s recent brand overhaul to become Meta with this exact topic in mind, brands need to investigate how future technology can be incorporated in their outreach to invigorate their customers. Accou...

SeaPRwire

Distributed via NovationWire – ‘3 Top Content Marketing Trends To Watch In 2022’

pandora
4 minutes

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘3 Top Content Marketing Trends To Watch In 2022’. Social media trends Any content marketer worth their salt knows the value of repurposing as a part of the content strategy. The skill is in creating one piece of content that can then serve multiple different purposes and goals. This means users are not only serving customers’ content marketing strategy, but customers’ social media goals as well. Content will play a major role in attracting an audience and customers this year. Great content is better than good content. Sounds simple enough, right? However, focusing on too many types of content creation efforts can take customers’ focus away from creating truly great content that separates users as an industry expert. On the other hand, if users focus on doing one thing great, potential customers will continue coming back to consume customers’ content. Brand strategy is not static Customers’ brand strategy isn’t static – or at least, it shouldn’t be. To stay up to date and ahead of brand trends, they ...

SeaPRwire

Distributed via NovationWire – ‘Branding Awareness Building Predictions for 2022’

pandora
3 minutes

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Branding Awareness Building Predictions for 2022’. Researching is more important than marketing Every day customers are bombarded with brands. With the Internet in virtually everyone’s pockets, it’s easier than ever before to reach customers and raise awareness for customers’ business brand, but this poses a problem for you: how can users get customers’ brand to stand out in the crowd? How can users ensure that people will engage with customers’ brand within the sea of logos, memes, social media pages, websites, infographics, and the like? It’s not enough to do surface – level research into customers’ brand audience. With cookies being scrapped and hyper-personalization the new norm, they should be capable of deeply understanding what customers care about. Read latest market research to understand where to begin. Everything from the colors users pick to the way users write content for SEO to the fonts users use should be a part of customers’ brand strategy. Customer experience matters Every year is ...

SeaPRwire

Distributed via NovationWire – ‘Global Content Marketing Trends 2022 to Drive Brand Success’

pandora
3 minutes

Hong Kong – NovationWire, the Asia based PR distribution newswire who is focusing on the fin-tech, AI, AR/VR/XR, digital marketing & blockchain industries, has released a report on ‘Global Content Marketing Trends 2022 to Drive Brand Success’. 3D application in digital marketing In this modern and technological age, users really cannot go wrong with 3D because it can be executed in a number of ways. Users can animate customers’ 3D logo and brand art to make it more exciting, users can hand draw a 3D image and logo for a feel that is both modern and vintage, users can create visuals around 3D imagery, and users can bring a breath of “real life” to customers’ brand thanks to the possibility of photorealistic art. Keep innovating and learning on social stream 2022 will be the year this trend becomes solidified as a new reality, accommodating both personal comfort and hybrid work situations. From a content marketing perspective, virtual events present a new slew of interesting challenges whether users are running a webinar or managing a live social media stream. It will be crucial to keep innovating on learning gleaned in 2020 and 2021, especially because this space is now more cro...

SeaPRwire
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Brief Introduction to Press Release and Content Marketing Tips

pandora
4 minutes

HONG KONG – People published an article which mentioned about smart audio systems becoming more significant in the area of marketing. The reason this is important is that upward of 50% of searches will come through smart audio devices. Smart audio systems and marketing are still in the early stages, and we have few details on how content will blend into the search results of voice commands through smart audio systems. We do recognize there are some PR folks in the industry gearing up to serve content based on voice searches people will make; meaning information from customers’ content marketing blended press release could potentially make its way through as a relative search result providing exposure through these devices. When Users are blending customers’ press release with customers’ content marketing, there are a few tips that Users can follow. Users always want to continue to follow basic press release writing practices. Ensure customers’ content is newsworthy and high-quality content. Having fewer pieces of information that are valuable is better than many pieces of information that serve no value. Are Users able to incorporate a survey with customers’ press release? Obtainin...

ACN Newswire

Weibo Secondary Listing in Hong Kong, Investors Optimistic about Its Investment Value

indie
3 minutes

HONG KONG, Dec 9, 2021 - (ACN Newswire via SEAPRWire.com) - On December 8, 2021, Weibo officially launched its secondary listing on the Main Board of the HKEx, becoming a star stock in China's social media platform sector. The public offering price of the stock (stock code 9898.HK) was HK$272.80.It is learned that Weibo is a leading social media platform in China that has become one of the most influential online media platforms over a dozen years' development, since its establishment in 2009.Comprehensive Content Ecosystem, Bolstering Core CompetitivenessAs a pioneer and leading social media in China, Weibo has been leading the industry's development and innovation for years, with a rapidly growing user base. In September 2021, Weibo had 573 million MAUs and 248 million average DAUs. In addition to a large and diverse user base, there are also significant connections and interactions among users on Weibo. In June 2021, its users generated 15.7 billion monthly social interactions on the platform, including the activities of Like, Comment, Repost and Follow. As of June 30, 2021, Weibo had 318 billion "follow" relationships existing on its platform. During the Track Record Period, We...

ACN Newswire
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Data Sports Group to Bring its European Data Powerhouse into the Nascent U.S. Sports Betting Market

indie
2 minutes

LAS VEGAS, NV, Nov 29, 2021 - (ACN Newswire via SEAPRWire.com) - Data Sports Group (DSG), a Berlin-based leading international provider of sports data and content solutions, today announced its entry into the US Sports Betting market and appointed SCCG as its exclusive marketing partner with its roll-out at SBC America Sports Betting Summit on December 1 at the Meadowlands Expo Center in Secaucus, New Jersey.Powering international sports betting sites like Dafabet, team sites in Bundesliga2 and sports media companies such as ESPN, DSG is poised to launch its industry leading B2B analytics and data platform into the US Market."We are thrilled to join forces with Stephen and SCCG management and to bring DSG's full portfolio and offering of data and technology solutions to the US sports betting market," said Sowbhagya 'Sow' Shetty, founder and President.Added Stephen Crystal, CEO of SCCG, "Whether you're running a mobile sportsbook, content or affiliate site, content and data are critical to user engagement, especially outside of the Big 6 sports. DSG has built an offering that is a must for any operator or content producer."DSG content and data catalog is impressive, servicing bettin...

ACN Newswire
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SCCG Management Partners with Inside the Pocket Gaming Platform for Free to Play and Pay to Play Content

indie
2 minutes

LAS VEGAS, NV, Nov 9, 2021 - (ACN Newswire via SEAPRWire.com) - Stephen Crystal, Founder and CEO of SCCG Management announced a partnership with the developers of Inside the Pocket, a revolutionary new gaming platform that allows you to do a single integration and serve content from any free-to-play and pay-to-play developer or content provider in the market."ITP allows operators and brands to select the best content for their markets, rather than the best content available on the platform. The power to choose what's best for your business matters," says Stephen Crystal, SCCG Founder and CEO.Inside The Pocket is your end-to-end partner for sports gaming on mobile. By harnessing the power of free-to-play, our white-label platform enables you to create a dynamic, tailored gaming experience that builds brand loyalty and opens exciting new market opportunities. ITP's aggregation platform gives you unprecedented flexibility for top-of-the-funnel customer acquisition and customer data while driving down your CPA's. Let us serve as the heartbeat of your free-to-play customer acquisition strategy.Stephen Crystal, SCCG Founder and CEO said of the event, "We're excited to bring ITP's gaming ...