HONG KONG – Through the results of the recent survey we conducted, we further learned that many in the communications industry also send their news to their own media lists. These may be contacts these individuals have built up over time or have had previous interactions or relationships with. One way to build up customers’ own media list is to find the key contact at a particular media outlet in which Users are interested in being covered. The contact information is usually within the newspaper, publication or news website. If Users do go this route, Users need to make sure that they are definitely the contact for customers’ industry and information. Most of those within the industry are aware that a press release is not a one shot deal. This holds particularly true when it comes to ‘branding.’ As per Marketing-Schools.org, Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products. A company’s brand represents their market identity–who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. Branding of a business, product or service is an enormous undertaking that starts with com...