This tenacious entrepreneur surges ahead with budding business offshoots – despite pandemic challenges
After 25 years in the hospitality industry, Mr Julian Serna has done it all – clocking experience at five-star hotels, casinos, pubs, exclusive cocktail bars and fine-dining restaurants around the world. His career first brought him to Singapore in 2008 as a freelance operational consultant for the Conrad Hotel and restaurants Brewerkz, Bedrock and Oriole. He left a year later to open his own restaurant in Sydney. Missing the nation state’s rich diversity and vibrant food and beverage (F&B) scene, he returned in 2014 as a group bar mentor for hospitality conglomerate The Lo and Behold Group, which owns popular establishments Tanjong Beach Club, Loof and OverEasy. But Mr Serna wanted a bigger challenge: starting a successful restaurant from scratch. In 2018, he opened Panamericana. Named after a highway that stretches over 14 countries and 15,000km across North, Central and South America, the restaurant is inspired by Mr Serna’s Colombian heritage. At Panamericana, diners get to savour breathtaking views while enjoying a diverse feast of flavours and cuisines. PHOTO: JULIAN SERNA Sitting on the pristinely manicured lawns of the Sentosa Golf Club, against the boundless view of the So...
