Read More

Trade show on franchising goes virtual with 53 exhibitors and 77 international brands

SINGAPORE - An annual trade show that brings together the franchising and licensing community kicked off on Wednesday (Nov 18), going virtual for the first time in its 15-year history. Organised by Sphere Exhibits, the Franchising and Licensing Asia (FLA) exhibition will bring businesses, entrepreneurs and investors from countries such as China, South Korea, Japan and the United States. President of FLA Singapore Andrew Khoo said: "Having a virtual show opens up possibilities that never existed before. "We are no longer restricted by geography as the entire world is now the target audience." Some brands looking to expand their franchise network include European yogurt brand Yole, French contemporary furniture manufacturer Gautier and Singapore restaurant operator Tung Lok Group. This year's iteration has 53 exhibitors and 77 international brands participating. Businesses hail from the food and beverage, beauty and wellness and health and fitness sectors, among others. "Franchising and licensing are key modes of internationalisation that can help companies capture growth opportunities, expand and diversify revenue streams. "This is critical in making businesses more resilient to the...