Women rally the community in a fundraising campaign to support those in need
SINGAPORE - When her daughter came home from school one day and told her that she wanted to make a mask chain to cheer up a friend who was going through a rough time, Ms Joanne-Marie marvelled at her child's compassion and was filled with pride. Ms Joanne-Marie, a social media influencer, said recently: "It was then that I realised that children are very much aware that their actions can make a difference to someone. I decided to build on this, and proposed to my children the idea of making mask chains to raise funds." She is one of the many women who is tapping on the festive cheer this month and raising funds for The Women in Red campaign, which is supporting community causes to help the elderly, the disabled, and families in need. Ms Joanne-Marie, 37, and her three children are making bracelets and mask chains for sale, with proceeds going to the campaign. The month-long campaign organised by the Singapore Red Cross (SRC) rallies women from across the country to join the fundraiser and raise $20,000 by the end of the month. Some local personalities have been roped in to champion the cause. Ms Eunice Olsen, founder and chief executiveof WomenTalkTV, said the campaign is a good op...
