Major cinema chains ready to return to phase two (heightened alert) curbs
SINGAPORE - Three major cinema chains have told The Straits Times that they are ready to return to the phase two (heightened alert) measures from Thursday (July 22), with some stating their disappointment at the re-introduction of restrictions. Mr Mark Shaw, director of Shaw Organisation, said all Shaw Theatres outlets are ready to meet the guidelines. Shaw Theatres operates in nine locations around Singapore. "While we are disappointed with the return to phase two (heightened alert), we understand the reasons for the reintroduction of these measures and will continue to work closely with the authorities," said Mr Shaw. "Despite the reintroduction of these restrictions, we believe that the upcoming blockbusters releases will continue to draw people to cinemas for their unique big screen and sound experience, the way filmmakers intended audiences to enjoy their movies," he added. Cinemas had only just restarted food and drink sales, following phase two (heightened alert) restrictions from May 16 to June 21 that blocked such sales. As food and drinks make up about half of a typical cinema's revenue, a ban cuts deeply into the bottom line. Because of this, two smaller operators, the t...
