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S’pore pharma firm pivots for pandemic success

You’re familiar with a key pandemic mantra: Wash your hands frequently with soap and water. No soap and water? Use hand sanitisers. Want to avoid alcohol-based sanitisers because of dry skin or other conditions? A local company has a solution: A lotion that combines alcohol and emollients to moisturise the skin while protecting against the coronavirus and harmful germs. “Everyone should be washing and sanitising their hands regularly during this Covid-19 period, but frequent use of alcohol-based sanitisers can disrupt the skin’s defence barrier,” explains Mr Lim See Wah, 54, chairman and chief executive of Hyphens Pharma International. Launched in June, the lotion is one of the company’s many products and innovations that has helped Hyphens Pharma grow and expand globally — even in a pandemic. Adds Mr Lim, who graduated from the National University of Singapore with a degree in pharmacy: “We wanted to help people, especially those with dry and sensitive skin, better protect their hands. “In fact, recognising the urgent need in the market (because of the pandemic), we got the product out six months after coming up with the idea, and it has been very well-received.” Caring for people...