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Worried for safety of their family and friends in Myanmar

SINGAPORE - Student Susan Pyi, 21, spends every waking hour here worried for the safety of her family in Myanmar. The Singaporean, who was born and raised there, has a seven-year-old brother who lives with their mother and grandmother in Yangon. Ms Pyi lives in Singapore with her father. She said her mother often hears gunshots near their apartment. Ms Pyi is most concerned about her brother, who likes to go onto the balcony, where stray bullets could pose a risk. "I've seen a lot of pictures of kids getting hurt, so I'm really worried about him," she said. To make matters worse, she loses contact with her family on days when the authorities in Myanmar cut off access to the Internet. "I don't know what's happening and I just feel so helpless," she said. Protests, largely led by young people, broke out in several cities in Myanmar after military officials staged a coup on Feb 1 and detained the country's de facto leader Aung San Suu Kyi, along with many other leaders of the National League for Democracy - Myanmar's elected ruling party. The military crackdown which followed left many dead and injured, and more than 1,000 people were arrested. Amid the ensuing chaos, word spread that...

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WARC releases Guide to Brand activism in the Black Lives Matter era

LONDON, Oct 13, 2020 - (ACN Newswire) - The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment in their engagement with Black communities.WARC Guide to Brand activism in the Black Lives Matter eraConsumers engagement with brands chartTo help marketers navigate these challenges and lead with purpose, WARC, the global authority on marketing effectiveness, has today released the WARC Guide to Brand activism in the Black Lives Matter era, compiling insights and learnings from prominent Black voices in the marketing community.Guest editor Kai D. Wright, Columbia University Lecturer, Ogilvy Global Consulting Partner, Author and Founder of blacklist 100, comments: "From the streets to boardrooms, Black Lives Matter has unified consumers and employees in fighting racial inequity, demanding more accountability from CEOs, organizations, and brands themselves."In the next 30 years, 90% of the US population growth will come from minority audiences, including Black households. This Guide off...