L’Oreal Groupe, together with Hotel Shilla and Anchor Equity Partners, launches SHIHYO, a newly created luxury beauty brand
SHANGHAI, Nov 21, 2022 - (ACN Newswire via SEAPRWire.com) - L'Oreal Groupe, together with Hotel Shilla and Anchor Equity Partners, is launching a newly created luxury beauty brand 'SHIHYO' through Loshian, a third-party joint venture. This is the first time L'Oreal is launching a new beauty brand through a joint venture."SHIHYO" is a new luxury beauty brand launched by L'Oreal Groupe, together with Hotel Shilla and Anchor Equity Partners through a joint venture LoshianSHIHYO, which means "the wisdom of time," is a newly created skincare beauty brand inspired by the Asian wisdom of the 24 seasons. SHIHYO embodies the healthy energy of nature, powered by herbal sciences.The new brand is based on the naturality of 24 herbal ingredients harvested at the peak of each season, combined with proven efficacy based on scientific research and innovation. All formulas include the signature ingredient called ShiHyo24, a patented, nutrient-rich concentrate of the 24 herbal ingredients infused with fermented rice water and ginseng water.SHIHYO offers 24 different types of ampoules featuring 24 herbal ingredients, along with other skincare products such as facial cleanser, essence, and cream, as w...
