SHKP Shopping Malls Clinch 1 Gold and 3 Silvers at 2022 ICSC MAXI Awards
HONG KONG, Jul 11, 2022 - (ACN Newswire via SEAPRWire.com) - Twelve major shopping malls under Sun Hung Kai Properties (SHKP) including East Point City, Harbour North, Landmark North, Park Central and Mikiki have been flexing their creative muscles amid the pandemic with out-of-the-box campaigns as well as all-encompassing promotion and marketing strategies both online and offline. Their outperforming promotion campaigns have gained recognition at the 2022 MAXI Awards with one gold and three silver awards, and are the only winners from Hong Kong among the global application.'LINE FRIENDS WORLD FEASTival' by SHKP 8 malls'Let's Paw-ty in Art Gallery: Cat Art & Dog Art Series' by Harbour North'City Escape - Korea Winter Carnival' by Park Central'ULTRAMAN Experience Lab' by MikikiFiona Chung, Director of Sun Hung Kai Real Estate (Sales and Leasing) Agency Limited, was delighted by the resultsThe MAXI Awards given by the International Council of Shopping Centers (ICSC) have long been regarded as the 'Oscars of shopping centres' - coveted industry awards bestowing the highest honour. For this year, eligibility for the awards has expanded to cover shopping centres all over the world, ...
