Google Ads and Meta Ads continues to dominate remarketing index despite Apple’s privacy changes: AppsFlyer Performance Index 15
SINGAPORE, Oct 18, 2022 - (ACN Newswire via SEAPRWire.com) - AppsFlyer the global attribution leader today released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and post-Covid cooldown, has caused a reshuffling across the ecosystem.Consistent with Global findings, mid-sized Asia-Pacific (APAC) players are observed seizing the opportunity to gain market share as the top media sources lose ground.Media sources endeavor to prevail against tougher privacy on Retention IndexThe aftershocks created by Apple's App Tracking Transparency (ATT) framework continue to generate major challenges for app marketers and media companies alike. Notably, both Google Ads and Meta Ads have lost ground on iOS due to Apple's privacy changes.However on the Android market, Google Ads and Meta Ads continues to maintain its domination throughout Southeast Asia thanks to its unrivaled scale. Both sources have been ranked on the power ranking and volume ranking of the AppsFlyer retention index across gaming and non-gaming categories.Despite this, the rankings do not reflect the fluct...
