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Survey reveals that 60% of respondents from Hong Kong want to play video games with others during Lunar New Year

HONG KONG, Jan 19, 2023 - (ACN Newswire via SEAPRWire.com) - Video games are becoming more and more prevalent in daily life and in popular entertainment. As the Lunar New Year is approaching, Xbox commissioned YouGov to conduct a representative survey of the age 13+ online population with 611 samples to better understand consumer attitudes toward video games, as well as consumer preferences for behavior over the Lunar New Year period.Overall, more Hong Kong people are choosing video games as their first choice for daily entertainment, with Generation Z and Millennials being the most likely to do so. More than three quarters of respondents play video games as an entertainment activity, and more than half of them play video games at least once a week, with one-quarter playing once a day or more frequently. The survey also revealed that Hong Kong video game players prefer games that are simple to play, are multiplayer, are entertaining, and are also interactive. The top five game genres according to the survey are Racing, Platformer, Lifestyle Simulation, Management Simulation and Match Three. Among them, Baby Boomers prefer Match Three, Millennials prefer Management Simulations, and ...