CleverTap Unveils RenderMax
MOUNTAIN VIEW, Calif. and MUMBAI, India, Dec 7, 2022 - (ACN Newswire via SEAPRWire.com) - CleverTap, the World's #1 Retention Cloud today unveiled RenderMax - a proprietary technology that can increase mobile push notification render rates up to 90% on low-end Android devices.Push notifications have the power to increase customer retention rates anywhere from 3 - 10 times. Most marketers just focus on their push notification delivery rates, but a "delivered" notification that doesn't render on the user's device is a wasted effort. For those who equate delivery and rendering as equal, render rate is the percentage of the number of push notifications the end user received (and were rendered) on the user's device compared to the total number of push notifications that were sent.All Chinese OEM devices use a custom variant of the stock Android OS. To optimize battery consumption, these OS variants are configured to bypass the Google/Firebase push delivery service, resulting in low delivery rates and even lower render rates.RenderMax gives CleverTap customers a significant competitive advantage as they can now engage users they could not before and elevate the ROI from their push campai...
