WARC Rankings 2022: Media 100 revealed – the world’s most awarded campaigns and companies for media excellence
LONDON, Mar 16, 2022 - (ACN Newswire via SEAPRWire.com) - WARC Rankings - Media 100, the ultimate independent global benchmark for media excellence, is now released featuring the most awarded campaigns and companies in the world. The top ten most highly ranked campaigns and companies in the 2022 WARC Media 100 are:Compiled by WARC, the international marketing insights company, the Media 100 (www.warc.com/rankings/media-100) is produced by combining the results of the industry's most important global and regional media award shows tracked throughout 2021. The awards tracked are determined by a worldwide industry survey and in consultation with the WARC Rankings Advisory Board (www.warc.com/rankings/about). #1 Campaign: Undercover Avatar for L'Enfant Bleu by Havas Sports & Entertainment ParisFrench child welfare association L'Enfant Bleu harnessed the power of Fortnite, the hugely popular video game, by creating an undercover in-game avatar enabling children to confide their concerns about abuse during lockdown. The impact of the campaign resulted in the French government working on solutions to turn video games into new ways to identify abused children. In second place is Dogver...
