SINGAPORE - The war for supermarket supremacy has heated up with Cold Storage opening a flagship outlet at Paragon on Wednesday (Aug 25). Its weapons include exclusive tie-ups with Ryan's Grocery and Crystal Jade that offer premium meats and ready-to-eat meals. This move is part of a $40 million rebranding exercise which will see a revamp of all 48 Cold Storage stores by the end of 2022, said DFI Retail Group (DFI) which manages the chain. It follows a study by DFI which gathered customer insights into their preferences and expectations from a fresh food store. Mr Chris Bush, chief executive of Cold Storage, said: "This is the largest investment plan we have ever committed to. Cold Storage has been serving our customers with great quality and fresh food for over 100 years, and this is what we firmly believe in." The flagship store, spanning 1,848 sq m, will have what is said to be Singapore's largest organic produce range. It will also stock plant-based products from brands such as Impossible Foods and Beyond Meat. Shoppers can also buy health and wellness products and Singapore's first dog treat bar by bulk foods provider Alison's Pantry. As part of the revamp, Cold Storage stores...