Jack Dorsey’s Square changes name to Block in nod to blockchain
SAN FRANCISCO (BLOOMBERG, REUTERS) - Square is changing its corporate name to Block as it looks to expand beyond its payment business and into new technologies like blockchain. The company, co-founded and run by Twitter co-founder and cryptocurrency enthusiast Jack Dorsey, will continue to call its seller product Square, and the new corporate identity won't lead to any organizational changes. The company's stock ticker - SQ - will also stay the same. Square's CEO Mr Dorsey - who resigned from the same role at Twitter earlier this week - has long wanted to build the start-up from a digital-payments company into a broader organisation with a number of standalone business units. In that vein, Square recently acquired Tidal, the music streaming service led by rapper Jay-Z, and started a financial services division focused on Bitcoin called TBD54566975. (That unit's name was derived from a positive numerology report linked to the number.) The company also owns Cash App, a consumer payments and investing product, and Square, its original sales and register service used by small businesses. As the company expanded, it became confusing to have a corporate name that overlapped with just one...
