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WARC Rankings 2022: Media 100 revealed – the world’s most awarded campaigns and companies for media excellence

indie
8 minutes

LONDON, Mar 16, 2022 - (ACN Newswire via SEAPRWire.com) - WARC Rankings - Media 100, the ultimate independent global benchmark for media excellence, is now released featuring the most awarded campaigns and companies in the world. The top ten most highly ranked campaigns and companies in the 2022 WARC Media 100 are:Compiled by WARC, the international marketing insights company, the Media 100 (www.warc.com/rankings/media-100) is produced by combining the results of the industry's most important global and regional media award shows tracked throughout 2021. The awards tracked are determined by a worldwide industry survey and in consultation with the WARC Rankings Advisory Board (www.warc.com/rankings/about). #1 Campaign: Undercover Avatar for L'Enfant Bleu by Havas Sports & Entertainment ParisFrench child welfare association L'Enfant Bleu harnessed the power of Fortnite, the hugely popular video game, by creating an undercover in-game avatar enabling children to confide their concerns about abuse during lockdown. The impact of the campaign resulted in the French government working on solutions to turn video games into new ways to identify abused children. In second place is Dogver...

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WARC Rankings 2022: Creative 100 revealed – the world’s most awarded campaigns and companies for creativity

indie
7 minutes

LONDON, Mar 16, 2022 - (ACN Newswire via SEAPRWire.com) - WARC Rankings - Creative 100, the ultimate independent global benchmark for marketing celebrating creative excellence, is now released featuring the most awarded campaigns and companies in the world. The top ten most highly ranked campaigns and companies in the 2022 WARC Creative 100 are:Compiled by WARC, the international marketing insights company, the Creative 100 (www.warc.com/rankings/creative-100) Ranking is produced by combining the results of the industry's most important global and regional creative award shows tracked throughout 2021. The awards tracked are determined by a worldwide industry survey and in consultation with the WARC Rankings Advisory Board (www.warc.com/rankings/about).#1 Campaign: #wombstories for Bodyform/Libresse/Libra by AMV BBDO LondonThe most creatively celebrated campaign of 2021, #wombstories for feminine hygiene brand Bodyform/Libresse/Libra, used the power of storytelling to embrace the complexity and reality of womanhood. Whilst heartbreaking, the campaign by AMV BBDO London, is designed to tackle taboos and make women proud of their bodies.Nicholas Hulley and Nadja Lossgott, Chief Creati...

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WARC Effectiveness Awards 2021, in association with LIONS, are launched

indie
3 minutes

LONDON, Jan 12, 2021 - (ACN Newswire) - WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS (www.canneslions.com/enter/awards), a new worldwide competition showcasing the best marketing campaigns that deliver business results. Shining the spotlight on greatness, these awards are unique for being the first to integrate the WARC/LIONS Creative Effectiveness Ladder, a universal framework of the six approaches for using strategy and creativity to drive specific marketing outcomes. It provides a consistent approach and shared language for benchmarking effectiveness globally.Grand Prix, Gold, Silver and Bronze accolades as well as Special Awards honouring particular areas of excellence will be awarded to best-in-class work across six categories:Customer Experience: awarding new ways of engaging with consumers and innovative experiences created to connect and immerse on the path to commercial success.Collaboration & Culture: awarding strategies and instances of brands entering or impacting on culture that can demonstrate a business outcome.Sustained Growth: for campaigns that have invested in building a bran...