Exploring the Life Cycle, Tracking Details of Press Releases
Hong Kong – People are new to the marketing circuit and have heard the buzz about a press release. The idea and concept intrigue you, so you decide to delve into this information a little further. First you need to understand the purpose of a press release. The purpose of the press release is to get the news or information you have into the hands of the media so they can either re-publish your information or contact you for more information to write a glowing story about your business, product or service. The lifecycle may last a couple of days; it may last a few months. Let us look at the details more in depth. 1. Writing your press release 2. Distribution of your press release 3. Initial reporting feedback 4. Socialization of your press release 5. Pickup / Clipping Services Writing Your Press Release If you come from a writing background, then writing your press release should come to you fairly easily providing you follow the proper structure of writing a press release. If you are new to the press release industry and are not familiar with how to write a press release, don’t fret, we have someone that can help you here. Distribution of Your Press Release To clear up any confusio...
Images Can Increase the Visibility and Engagement of Company’s Press Release
HONG KONG – According to many companies that measures digital content engagement, the human brain can process images much faster than text. In fact, up to 60,000 times faster! That is huge! This incredible processing speed of images also means when it comes to content marketing or the use of press releases within your marketing plan, visuals are extremely important. We find this so important to hammer home that we have taken time to write another article with a bit of a different angle. At NovationWire, we provide the option to add up images with our Integrated Media Pro package. When a visitor, which may be a journalist, a blogger, or potential customer visits the NovationWire website and views our press release page, Images are the very first component item that will grab their attention. If there are multiple images on a page, ones with more color and less text stand out more. We also learned as a general rule of thumb, product images, model images, and travel related images are much more popular than a company logo. Including a company logo as a part of your image set is important for branding, however, unless you are a fortune 100 or fortune 500 where someone will recognize th...
How Long Does It Take for Press Releases to Be Visible on Google
HONG KONG – There is a saying in the world of marketing that goes like this. “If an individual takes the time to call or contacts you with an inquiry regarding your product or service, a thousand people have also had the same thought. The other 999 just couldn’t be bothered to contact you and moved on to potentially another source”. Hence, we have had a couple of inquiries over the last couple of months about news showing up in Google search results. We first have to start with our disclaimer of NovationWire is a news distribution service that distributes your news to the media, journalists and editors. This process is in the hopes that your story will be further published. Once further published by a third party that has taken your information from your original press release, this is where the true value begins. We also need to mention that we are not affiliated with and do not have any control over-indexing with Google. We only mention this because we have had phone calls where people think this is the case. Search engine algorithms change. When the algorithms change, we are not on some special list of people that are privy to what changes took place. Nobody becomes notified of ...
Adopt a New Mindset to Adapt to the Current Business Model and Maintain Visibility via NovationWire’s PR Distribution Package
HONG KONG – Some days it feels like we are living in an alternate reality; there are times where life feels somewhat normal. Depending on where in the world we live and what actions our local governments have taken will affect us all differently. Some folks are experiencing complete lockdown while others are experiencing non-essential business closure. Although everyone in the world has been affected one way or another, this piece is more business-focused on your new reality as a business owner. Few enterprises have increased revenues because of our current crisis. It does not take much effort to recognize that anyone in the grocery, paper products (including toilet paper and paper towels), courier, or hand sanitizer industries have skyrocketed. The majority of the remaining businesses have suffered substantial financial losses due to mandatory closures putting a massive dent in nearly every economy. Some will never recover. There is a terminology called ‘the waterfall effect’ that will hit extra hard. As an example, local craft breweries over the last number of years in many areas have taken off. Many craft breweries are now reporting huge losses regardless of liquor establishment...
Staying competitive in 2022: How to take your business online, no coding needed
As the year-end holiday season approaches, so has the time come to start thinking about New Year’s resolutions and goals. For SME owners, seeing your business reach new heights would certainly be in the plans and to stay competitive you know you have to bring your A game in the digital-driven world. The journey to digitisation typically starts with a website, and with online services platform GoDaddy, getting started is easy. The company offers a one-stop shop suite of digital solutions, with everything from purchasing one’s first domain name, to setting up an impressive website and even an e-store, with no tech skills required. More than just a domain name seller Many people are familiar with GoDaddy as one of the top places to purchase a website domain name, but the company offers so much more. GoDaddy is empowering every entrepreneurs around the world by providing all the help and tools to succeed online. With GoDaddy, people can come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Build your own website, no tech skills needed Purchasing a website domain is just the start of digitising your business. a...
Adding Images & Media Content to Your Press Release – No Images = No Story
HONG KONG – NovationWire has previously written articles about the importance of images within your press release; however, this time wanted to dive in a little deeper on the subject. Your news release may be the most incredible news release of the day. Still, let’s be realistic, people are busy, journalists are busy, and realistically, many people barely even read your headline. Having no image with your news release is the death sentence of your news. Let’s use Facebook as an example. How often do you find yourself scrolling down your feed only to stop at an image that has grabbed your interest? You are not the only one, and a Facebook feed is not much different than a journalist scrolling through hundreds of stories to stumble across one of interest because the image stood out. As we know, anyone can relate to a photograph, but what type of image would best be suited and get the attention of a viewer? These would be images that people can relate to. Your photos need to be part of the storytelling of your news. We frequently see photos of headshots of someone within a business. Perhaps they have been promoted to a new position or a new company. Having an image is better than not ...
Writing a Press Release; Effectively Connecting with Your Audience and Keeping Them
HONG KONG – Over the years, there have been significant changes in the world of marketing, communications, and sales. Don’t kid yourself; the press release distribution fits right in this category as well. Specifically, we are talking about the manner a business communicates with its audience. This style has changed over the years. At NovationWire, we feel that this information is relative to the tone a business takes when writing a press release. We mention this only because of the volume of press releases we have seen written in a fashion that would be applicable ten plus years ago that is no longer relevant today. It can even repel your audience. Back in the day, businesses would write marketing and communication material in a tone where the hard sale was the push. This type of style is no longer applicable and will quickly push your audience away. When you are writing your press release, depending on the subject at hand, if you are trying to draw in new customers for a product or service, you must take the angle of how you are solving a problem for them. Don’t list all the features that your product or service may offer; instead, explain how your product or service can help som...
Me & My Money: A believer in creating own opportunities and fortune
It's fine to trust your instincts when making investments but you should always check your hunches against the numbers, says entrepreneur Ong Shu Hwai. The founder and managing director of blinds distributor and fabricator Durablinds believes that ultimately, decisions should be driven by facts, not emotions. Please subscribe or log in to continue reading the full article. Get unlimited access to all stories at $0.99/month Latest headlines and exclusive stories In-depth analyses and award-winning multimedia content Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months* Subscribe now *Terms and conditions apply.
Inflation-proof gifts with your time and schmaltz
(NYTIMES) If groceries, petrol or cars were any part of your budget this year, inflation has hit you hard. Now perhaps you want to keep the gift budget in check. Then again, maybe you haven't seen your relatives in a long while and you'd rather not be anything less than generous. So here's a challenge - a quest, even. Figure out a way to surprise and delight your nearest and dearest with presents that cost no more than they would have 24 months ago. This isn't just possible - it can be rewarding for giver and receiver alike. I found a few fun gifts that actually cost less than they did two years ago. Others that you give now can increase in value over the years. And then there's the time you can offer up to those who crave more of yours - or relief for themselves. "The most radical kind of gift is when you're taking something away," said Ms Eve Rodsky, author of Fair Play, a book about couples, time, tasks and the attendant conflict and resolution. "Obligations. The need to cook dinner. The requirement to commute somewhere." (Or, in her family, make an arduous journey to a renderer of animal fat.) So once the splayed bird carcass heads into the stockpot, you've eaten the French sil...
Why CPF is your Cash Protection for Future
SINGAPORE - We all know that the Central Provident Fund (CPF) is a national retirement scheme but many people still have some doubts about its efficiency and prefer to focus on the ways it prevents them from using their own money. But if you study the CPF objectively, you can see that its acronym can also stand for "Cash Protection (for your) Future", because this is precisely what it does. Please subscribe or log in to continue reading the full article. Get unlimited access to all stories at $0.99/month Latest headlines and exclusive stories In-depth analyses and award-winning multimedia content Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months* Subscribe now *Terms and conditions apply.
Tips to avoid online shopping scams
(NYTIMES) - You are expected to do much of the holiday shopping online this year even as the pandemic recedes, and it is expected that criminals will be following along. So here are some tips for safe digital shopping. There is a steady rise in online card fraud in recent years, and it accelerated during the pandemic as more people shopped on the Internet to avoid brick-and-mortar stores. Losses from online card fraud are expected to reach almost US$8 billion (S$10.8 billion) by the end of this year and that's just in the United States. At the same time, consumers still expect to do about two-thirds of their holiday spending this year online, even though they feel less anxious about shopping in stores, according to a holiday retail survey published by Deloitte. And with tight supplies of merchandise and shipping delays from the lingering effects of the pandemic, holiday shoppers may turn to less familiar, less secure websites in search of the perfect gift. "The supply shortage is drawing people to ever more peripheral websites," said Mr Brian Hamilton, chief executive of One, a start-up digital banking service. His company is seeing more disputed transactions, which is also happeni...
Trainer wheels for children to learn to handle plastic money
(NYTIMES) - Introducing your child to the real-world use of money often means hacking together half-baked solutions: jars stuffed with bills combined with repeated trips to the ATM and teenage misuse of the parental credit card. So the right piece of prepaid plastic - loaded by parents who can set limits - makes all the sense in the world. You have plenty of options, many of which you may never have heard of before. Frequently, they cloak their offerings in a superhero's cape of financial literacy through practice. That's a great concept, in theory. But any time a company seeks profit on the backs of our offspring, we ought to raise our eyebrows and hold on to our wallets. That's especially true when most of them want us to hook our bank accounts to their products. You might be scared off by this, but I'm not. There's a way to do it well and pick a product that works for you. Features matter - but not as much as how they align with your financial philosophy. Every conversation about money is a conversation about values waiting to happen, and these products can help inspire those discussions with your child. But as valuable as those fireside family chats are to your kids, they're no...
Ways to protect your health coverage from life’s uncertainties
Life can be unpredictable, and unexpected circumstances can crop up at any time, without warning. What does it take to be future-ready? Are you adequately prepared for life’s uncertainties? Having a financial plan may not be enough – you also need the right resources to manage the unpredictable events, which could include critical illnesses, accidents, calamities and even retrenchments. Any of these events could result in financial instability or distress. Insurance can offer you financial protection and help moderate those risks. According to a recent Manulife survey1, nearly 40 per cent of respondents who have battled critical illness have used up all or most of their savings, while half suffered serious financial problems after being diagnosed with critical illness. One in four borrowed money or remortgaged to finance treatments, while 20 per cent admitted to facing trouble paying for basic necessities. Another 6 per cent ended up declaring bankruptcy as a result of their critical illness. So, when it comes to managing unplanned situations in life, are you suitably prepared? Manulife’s health and protection insurance plans – LifeReady Plus (II), Critical SelectCare and Ready Com...
Legal pitfalls to note before investing in NFTs
SINGAPORE - If you have paid $1 million for a rare painting, chances are you won't be displaying it at a public area for passers-by to enjoy. Instead, the painting will probably be kept in your study where only you and your loved ones can look at the artwork, which is essentially an expensive item for private enjoyment. Please subscribe or log in to continue reading the full article. Get unlimited access to all stories at $0.99/month Latest headlines and exclusive stories In-depth analyses and award-winning multimedia content Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months* Subscribe now *Terms and conditions apply.
Money tips for an equal marriage
(NYTIMES) - A year and a half of pandemic living has revealed - or reminded us of - some persistent patterns around money, gender, marriage and families. And they aren't always pretty. There is data showing a link between financial stress and domestic violence. And millions of women felt they had no choice but to leave paid employment to provide care for children or other family members. Matrimony and parenting involve compromise, without question (and sometimes, seemingly, without end). But it need not be disproportionate. There are plenty of reasons to equalise the financial decision-making in your marriage - and this goes for every couple. If you're among the many getting married now as part of the great pandemic wedding boom, consider adding another promise: that yours will be a financially egalitarian marriage. Here is what that might mean. 1. First, understand where the power lies When a new household is setting a financial baseline, it is almost impossible to avoid talking about power. Sociology professor Rachel Sherman, of the New School for Social Research in New York, examined arrangements of authority in the marriages of the affluent in her book Uneasy Street. While gend...
3 tips on managing money in a pandemic
(NYTIMES) - Maybe you lost your job. Maybe your hours were cut. Or maybe you had to take over caregiving responsibilities. If your income fell precipitously in the past 18 months - even if things have become better - it is an uncertain time. High inflation in some sectors does not help, and neither do rising housing costs. Yet jobs - though maybe not the ones that hotel and restaurant workers, theatre people and small business owners had before - have been increasingly available in many parts of the country, though job growth has slowed recently. No two situations are exactly alike, but when you have been on edge - emotionally and financially - for this long, it is especially important to conduct three types of check-ins. First, find another human to talk to who has seen more (and hopefully knows more) than you. Then, do a quick nuts-and-bolts audit of your financial standing. Finally, check in on your feelings - which can influence how you plot a recovery from a pandemic that has permanently expanded our understanding of what qualifies as a volatile industry. 1. Everyone can use a good financial planner They are a reliable source of guidance, but you may not be able to afford one ...
Corinium Presents: CISO Online ASEAN
Singapore, Sep 23, 2021 - (ACN Newswire via SEAPRWire.com) - Cybercrime is already a multi-billion-dollar industry with a projected cost expected to reach USD 10.5 trillion annually by 2025.So, how can CISOs working within the ASEAN region become catalysts for change? How can you deliver business value, overcome security systems complexities, mitigate risks and minimize costs?CISO Online ASEAN, a virtual forum taking place on 2 & 3 November 2021, is designed to help you find these answers. Through a series of keynotes, panels, interviews and our unique interactive discussion format, this is your opportunity to benchmark your current practices against leading executives.Join your peers and learn how to successfully adopt identity and privileged access management to overcome the challenges of compromised credentials, explore strategies to embrace the cloud with confidence and avoid misconfiguration risks, and discover how to bridge the gap in third-party software vulnerabilities.2021 Key Themes: - Emerging Threats, Intelligence and Incident Response: Assessing the newest threats and what CISOs are doing to combat them- Governance and Risk: Weighing the risk against the rewards - ...