PropellerAds, a global leading performance advertising platform, has recently launched Interactive Ads, a new ad format designed to help advertisers improve click quality and achieve higher conversion rates. (AsiaGameHub) -   Traditional online advertising often delivers high click volumes but low conversion rates. The issue is not always the budget or creativity, but the quality of the clicks themselves. Advertising budgets are frequently consumed by users who have little interest in the product or service, while those with genuine purchase intent represent only a small portion. To address this challenge, PropellerAds introduces Interactive Ads—an ad format that engages users before they reach the landing page. What Are Interactive Ads? Interactive Ads require users to complete a lightweight interaction—such as swiping, selecting, taking a mini quiz, or clicking a confirmation—before entering the landing page. This brief step, taking only a few seconds, effectively filters high-intent users. Users who are not genuinely interested or accidentally click are unlikely to continue, while those who engage are more attentive and more likely to convert. Why Conversi...

Inspired Entertainment, Inc. (NASDAQ: INSE), a prominent B2B provider of gaming content, systems, and solutions, today announced the launch of The Great Eggscape, Aphrodite Legends of Olympus, and Gold Fever Mine All Mine across the UK and Malta iGaming markets. (AsiaGameHub) -   The Great Eggscape, featuring Big Money Chase, delivers a vibrant farm-themed slot adventure filled with colorful characters, compelling progression mechanics, and rewarding bonus gameplay. In the base game, the Farmer and Chicken gather cash prizes from the reels, while Egg symbols contribute to a progressive-style nest feature that can trigger surprise prize pots or Free Spins at any moment. When both characters appear together, players enter an action-packed chase in the Free Spins Bonus, where the Farmer and Chicken collect prizes while advancing along separate Bonus Trails to increase multipliers and boost win potential. The pursuit continues until the Farmer catches the Chicken, creating opportunities to extend the Bonus and continue accumulating rewards. Supported by dynamic reel modifiers, multiple RTP options, and additional features including Bonus Buy, Gamble, Fortune Spins, and Fortune Bet...

(AsiaGameHub) -   BetMGM has intensified its criticism of prediction market platforms, asserting that regulated gambling operators cannot compete on an equal playing field with this burgeoning sector. During the SBC Summit Canada, the company's Director of Responsible Gambling, Richard Taylor, urged stakeholders to "remove them from our markets." He stated: "I enjoy competition, but only when everyone adheres to the same rules. Currently, there's an environment where prediction market operators refuse to acknowledge their offerings as gambling, despite them being precisely that. “They are not bound by the regulations I must follow, nor are they implementing the programs I have in place, and they are not adhering to any violations or restrictions. “To foster a truly secure ecosystem, a sustainable business environment, and to ensure people are protected, we must effectively address these bad actors through meaningful enforcement.” Unlike traditional gambling operators, which are subject to state-level regulations, platforms such as Polymarket and Kalshi are regulated federally by the Commodity Futures Trading Commission (CFTC). BetMGM's position on prediction ...

(AsiaGameHub) -   Spain’s Ministry of Consumer Affairs has introduced a new funding scheme to support studies on disorders related to gambling, as authorities increase their efforts to enhance consumer protections and modernise gambling regulation. The programme will open for applications to universities and research bodies seeking grants to investigate the harms of gambling, with a submission deadline of 22 June 2026. The scheme has a budget of €950,620 and will finance research concentrated on the following key areas: Enhancing the identification of gambling disorders Raising awareness of risk indicators and behavioural triggers associated with gambling harm Formulating evidence-based policies to strengthen safeguards against psychological and financial damage caused by gambling Public and private research entities can submit applications via the Directorate General for Gambling Regulation’s (DGOJ) digital platform, with funded projects required to be completed by 30 June 2027. Officials noted that the programme aims to expand Spain’s data on gambling-related harm, which is particularly relevant as participation in online gambling and digitalisation co...

(AsiaGameHub) -   Genting Malaysia has joined other gaming operators in warning about the potential fallout from the ongoing conflict in the Middle East. The operator informed shareholders that it is preparing for the consequences of persistent geopolitical friction and wider macroeconomic instability during a sluggish start to 2026, with inflation driven by the regional crisis squeezing consumer spending. Even though it recently launched the inaugural regulated commercial casino in New York, the company has expressed reservations regarding its global expansion outlook. In its Q1 report, the company stated: "Global economic momentum is projected to decelerate due to persistent geopolitical friction in the Middle East and wider macroeconomic instability. International tourism is anticipated to face headwinds from declining outbound travel and rising travel expenses. In this environment, the regional gaming sector may encounter a more difficult operating landscape. The Group remains wary of the short-term outlook for the leisure and hospitality sector." Sharp decline in profits Genting Malaysia posted a 10% year-on-year rise in revenue, reaching RM2.87bn (£538.5m). Convers...

(AsiaGameHub) -   The advancement of technology and iGaming features has underscored the critical need for strong gambling industry oversight. This emerged as a central theme at this week's SBC Summit Canada, where iGaming leaders explored how technological progress could fuel the sector's expansion, while also recognizing its capacity to create regulatory challenges. Addressing the event, Mike Randall, RG Expert at Gaming Lab, cautioned: “Technology can be a powerful force for good when used by responsible parties. The same technology, however, can become a serious problem in the hands of malicious actors.” Referring to the swift rise of artificial intelligence within iGaming, he observed that personalisation offers advantages but also carries the risk of considerable harm if misused. “If I am a problem gambler dealing with an unregulated operator, they won't use that technology to advise me to slow down or pause. Instead, they might ask, ‘can we send you a jet to come and gamble more?’” He explained that technology will compel the industry to alter its perspective on regulation, and legal frameworks will have to adapt alongside technologic...

(AsiaGameHub) -   PG Soft has been announced as a sponsor for the upcoming SiGMA Asia 2026 event, which will be held at the SMX Convention Center in Manila. The company stated that its sponsorship deal features lobby branding at the venue, along with a 60-second promotional video that will be shown on 14 suspended HD screens throughout the exhibition hall during the two-day event. PG Soft explained that this business alliance aligns with its strategy to connect with Asian markets and to back SiGMA's goal of fostering networking within the worldwide iGaming industry. A PG Soft spokesperson commented: “SiGMA Asia is an essential event in the iGaming schedule, and Manila stands out as a particularly dynamic market in the area. We are delighted to support this conference and are eager to showcase our brand to the prominent audience that SiGMA Asia consistently draws.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Gambling Commission (GC) has informed SBC that the rollout of Financial Risk Assessments (FRAs) in the UK will be delayed, as additional evidence still requires evaluation. The length of the delay has not been confirmed. This development follows industry-wide discussions and, in some cases, backlash against the proposed measures—with some critics slamming the checks as not being ‘fit for purpose’. In response, the Betting and Gaming Council (BGC) stated it welcomes the regulator’s decision to continue reviewing evidence on FRAs, but work must be done to ensure future proposals are ‘genuinely frictionless’. This comes after GC’s Director of Policy, Ian Angus, noted in a speech that fewer than 3% of active customers would trigger any action from operators, and of those, 97% would undergo a smooth, frictionless assessment process. Evidence evaluation still ongoing The GC board met yesterday with the agenda of deciding whether FRAs should be launched across the UK gambling sector. The GC has previously stated that “such checks could be for a range of reasons, such as anti-money-laundering, commercial reasons or ...

(AsiaGameHub) -   LEONBET LAUNCHES A WORLD CUP 2026 RAFFLE CAMPAIGN GIVING OUT A NEW MAZDA CX-3 AND OTHER AMAZING PRIZES! LEONBET, the leading betting company in Tanzania recognized for its competitive odds and daily promotions, has officially introduced another major campaign ahead of the 2026 World Cup season, which is set to commence on May 15, 2026. LEONBET has consistently focused on rewarding Tanzanian customers through various promotions. Prior to the WORLD CUP 2026 RAFFLE campaign, the company successfully rolled out promotions such as MAGIFTI BAMPA 2 BAMPA, COMBO-HELA, and several others. These initiatives are designed to ensure customers have opportunities to win regularly, reinforcing LEONBET’s reputation as a company that creates winners on a daily basis. The 2026 WORLD CUP RAFFLE campaign will run from May 15, 2026, to July 20, 2026. Its goal is to provide customers with the chance to win exciting prizes while engaging with the entertainment and thrill of the World Cup tournament. To participate in this campaign, LEONBET customers must place bets of at least TZS 3,000 or more on any sport to earn coupons that grant access to various prize draws held at diffe...

(AsiaGameHub) -   After months of delays, Portugal has finalized its concession process to award new casino operation contracts across its authorized gaming zones. Supervised by the regulatory agency Serviço de Regulação e Inspeção de Jogos (SRIJ), Portugal will grow its land-based casino portfolio from 11 existing venues to 14 total locations. This expansion comes after months of drawn-out negotiations between SRIJ, Turismo de Portugal, the Ministry of the Economy, and the state-run Territorial Cohesion authority.  Discussions were prolonged over issues including licensing costs, state tax revenues, administrative backlogs, and the need to ensure all concession terms comply with European Union (EU) procurement regulations. Portugal forecasts that the new concessions will generate over €1 billion in public revenue over their full term, on top of roughly €100.6 million in upfront concession fees. However, far more was at stake than simply renewing casino licenses: Portugal was also determining which entities would control some of its most valuable gaming assets for the next 15 years. Fiscal returns were placed at the core of the...

(AsiaGameHub) -   Media Troopers has announced its entry into Peru’s regulated market, where it will offer sports betting and prediction market services in anticipation of the 2026 FIFA World Cup. The company highlighted the 2026 FIFA World Cup—scheduled from June 11 to July 19 across the US, Canada, and Mexico—as a significant catalyst for increased online wagering activity, stating its goal is to assist operators in preparing for heightened demand. Peru’s regulated market commenced in 2024. According to Media Troopers, the nation currently features over 60 online operators, and the regulatory body has issued 120 licenses since its inception. The company reported that Peru’s regulated market was valued at $2.7 billion in 2024, with forecasts indicating a rise to $7.6 billion by 2033. Shmulik Segal, CEO of Media Troopers, likened Peru’s current stage to the nascent phases of regulated sports betting in the US. “Media Troopers is bringing mature-market expertise into Peru at precisely the moment the market is ready to scale,” Segal commented. Media Troopers stated it will equip operators with marketing channels focused on soccer, ...

(AsiaGameHub) -   GR8_TECH announced that its branded podcast, Bet It Drives, has been named a Bronze Honoree at the 18th Annual Shorty Awards in the Branded Podcast category. The company frames Bet It Drives as a non-studio format where guests engage in unscripted conversations while riding in a moving car. According to GR8_TECH, episodes have been filmed in London, Lisbon, Rome, and Barcelona, featuring guests like Alex Pratt (MD of Clarion Gaming), Rasmus Sojmark (founder of SBC), and Eman Pulis (founder of SiGMA). GR8_TECH shared that the series—now completed across four seasons—has surpassed 2 million YouTube views and been covered in over 280 media publications. “Bet It Drives was built to challenge the safe, predictable way our industry tells stories. We wanted conversations with personality, tension, and exceptional insight. The Shorty Awards recognition proves that audiences are looking for content that’s bold, genuine, and impossible to ignore,” commented Yevhen Krazhan, host of Bet It Drives and CSO of GR8_TECH. “This year’s winners didn’t just chase views and clicks; they used digital as a bridge to genuine human conn...

(AsiaGameHub) -   Agreegain, a comprehensive provider of casino solutions, has forged a new alliance with 18Peaches, aiming to incorporate the studio’s engaging slot titles into its aggregation platform. 18Peaches operates as a specialized game development studio, dedicated to crafting premium, captivating experiences for today's gaming community. Established in 2022 and supported by a team boasting over a century of collective industry expertise, the studio adopts a deliberate strategy: developing fewer games that feature robust mechanics, polished visuals, and enduring player engagement. The studio's core objective is to supply inventive, top-performing games designed to boost engagement and retention for online casinos and their operators. Every 18Peaches release seamlessly merges creativity with advanced technology, integrating immersive audio, outstanding handcrafted visuals, and compelling narratives to forge experiences cherished by players and beneficial for platforms. Maria Afzaal, Senior Partnership Manager at Agreegain, commented: “We are thrilled to integrate 18Peaches into our aggregation platform. Their dedication to producing high-quality, meticulous...