(AsiaGameHub) -   The possibility of an EU-wide gambling tax across member states—an idea that has been floating around for months—has drawn predictable pushback from Malta’s government. David Casa, an MEP from Malta’s Partit Nazzjonalista (PN), has stated that if his nationalist party wins the upcoming election, it will veto Victor Negrescu’s proposals. Under EU rules, Malta alone has the power to block any tax changes. Negrescu emphasized that such a tax would significantly harm Malta’s economy, as the gambling sector contributes 10% of the country’s GDP. Malta’s general election is fast approaching on May 30, with many polls predicting the PN will secure victory at the ballot box. Negrescu—Vice President of the European Parliament and a member of the Budget Committee—has put forward plans widely seen as highly ambitious, yet they could deepen the debate on how the EU unites to tackle the black market. However, with Malta doubling down on its opposition to the proposals, this path seems effectively closed to EU regulators. This follows earlier efforts to introduce a harmonized tax, which also faced heavy criticism&m...

(AsiaGameHub) -   The Legislative Assembly of Costa Rica has acknowledged significant deficiencies and lack of clarity in the regulation of gambling, noting its failure to safeguard citizens and state interests from illicit gambling activities. Discussions have recommenced in the Legislative Assembly in San José as the government confronts new estimates revealing that illegal operators account for 53% of Costa Rica’s lottery and betting sector. This estimate was presented to the new administration of President Laura Fernández Delgado, who assumed office on May 8th. President Delgado, elected on a platform committed to combating crime, was informed that the Costa Rican economy loses approximately $300 million annually to illegal gambling operators who exploit vague laws and limited supervision of online gambling activities. Unlike most regulated markets, Costa Rica operates without a specific online gambling licensing framework or a centralized gambling authority. Historically, international online gambling operators have been permitted to establish corporate entities under domestic commercial laws, provided they do not target Costa Rican consumers or infrin...

  (AsiaGameHub) -   Media Troopers, a prominent group in digital marketing and customer acquisition, has revealed a new artificial intelligence (AI) capability integrated into its proprietary marketing technology platform, Media Cruiser DSP. Media Cruiser is a sophisticated media buying platform designed to help clients effectively scale their campaign marketing, manage return on investment (ROI), and explore new audiences to boost engagement. With the introduction of its new AI tool, Automation Rules, the Media Cruiser platform will empower operators to elevate campaign optimization. Automation Rules functions as a rules-based automation engine, capable of enhancing output and decreasing operational expenses with a single click. This new AI tool automates processes to assist clients in scaling performance by reacting to and managing real-time data. For instance, it can help customers establish price ranges, identify and halt underperforming metrics, generate exclusion filters, and adjust bids, all based on available data and without requiring manual intervention. Shmulik Segal, Chief Executive of Media Troopers, stated, “Media Troopers consistently seeks to enhance...

(AsiaGameHub) -   Marina Rodov, CEO of EdgeLabs, reveals her formula for successful game development and details how the company is fostering expansion for its aggregation platform, EdgeLabs Connect.  For readers who may be new to EdgeLabs, could you please introduce yourself and the company? What services do you offer the industry, and which markets do you operate in? Image: EdgeLabs Marina Rodov: EdgeLabs is a worldwide game developer and aggregation platform dedicated to providing complete gaming solutions for operators—and, in the end, for the players. We create our own proprietary slot content and also offer operators entry to a wide network of third-party studios via our aggregation platform, EdgeLabs Connect. Our distinct advantage is merging inventive game creation with streamlined distribution within a single ecosystem. We serve both free-to-play and real-money gaming sectors, with a significant emphasis on North America, where we anticipate substantial long-term growth. All our products are built to be scalable, commercially viable for operators, and truly engaging for players. It has been very gratifying to see this strategy gain recognition, notably with...

  (AsiaGameHub) -   Gaming Corps, a publicly traded game development firm based in Sweden, has partnered with Annexio-owned UK lottery betting brand LottoGo to roll out its full game portfolio on the platform. This agreement brings Gaming Corps’ entire game library live on LottoGo, injecting a new wave of energy into the brand’s growing casino experience and letting players access a wider range of formats, mechanics, and play styles through a single seamless integration. Notable titles now available include Smash4Cash fan favorites Piggy Smash and Piggy Smash 2, the instant-win mining game Raging Zeus Mines, and Wet and Wild Beavers— which features the studio’s proprietary A-Maze-Cades gameplay mechanic. While LottoGo built its reputation around lottery betting and access to some of the world’s largest jackpots, the brand has been steadily transforming its online offering into a broader entertainment destination covering casino, live games, and bingo, with a library of over 4,000 titles.   Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “What stood out to us about LottoGo is its clear direction. It already has a ...

  (AsiaGameHub) -   Well-known iGaming content provider BGaming has announced the launch of BGaming Quests—a daily mission-based retention system addressing one of the most costly challenges in iGaming: keeping players active beyond their first week without eroding profit margins via bonuses. This tool is fully funded end-to-end by the studio and joins Drops and Challenges to form BGaming’s three-pillar engagement suite, now live across over 3,000 operator integrations. BGaming Quests introduces a structured daily retention loop where players complete missions, unlock milestones, collect Coins, and redeem them for rewards—all within a fully managed and funded system run by BGaming. Unlike traditional tournament mechanics focused on competition, BGaming Quests is built around individual player progression and habit-forming engagement. The system motivates players through low-pressure daily micro-goals and transparent rewards, helping operators drive longer sessions, higher activity rates, repeat visits, and improved player lifetime value without extra operational workload or promotional costs. BGaming Quests invites players to finish three daily missions ...

(AsiaGameHub) -   The Better Gambling Forum (BGF) and SBC Events & Media have entered into a strategic partnership aimed at advancing a practical, scalable approach to player protection across North America and other global regions. This partnership will leverage SBC’s events and media platforms to boost participation and engagement with BGF’s Responsible Gambling 3.0 framework, with a core focus on converting policy guidance and research insights into real-world application for gambling operators, regulatory bodies, and health systems. BGF Chair Shawn Fluharty stated: “The Better Gambling Forum is dedicated to turning empirical evidence into actionable steps. Backed by our Responsible Gambling 3.0 framework and independent scientific oversight, we are supporting policymakers, regulators and operators to move beyond well-meaning intentions and adopt solutions that deliver genuine reductions in gambling-related harm. “The next phase of our work centers on scalability and consistency: developing practical, evidence-led standards that support a safer, more sustainable gambling ecosystem for players, the industry, and wider society as a whole. We are th...

(AsiaGameHub) -   Award-winning game development studio Evoplay has launched Caramelo Dog Lucky Run, combining high-stakes gameplay with vibrant, Brazilian-inspired visuals. Designed at the intersection of localisation and viral appeal, the new title draws inspiration from the iconic Caramelo Dog, a caramel-coloured mixed-breed dog widely considered an unofficial national symbol of Brazil. Celebrated across Brazilian culture, social media, and everyday street life, the Caramelo Dog has become synonymous with the country's identity and sense of humour, making Evoplay's latest release instantly recognisable and culturally resonant for local players. The new game introduces players to Taco, a fearless young pup determined to find his way home through a bustling neighbourhood full of obstacles and lively distractions. Immersed in the energetic atmosphere of Brazilian streets, players must guide Taco across chaotic roads, where every successful step increases the game's multiplier. With every move giving players the option to cash out or continue running, players must decide how far they are willing to test their luck. Just like previous entries in Evoplay's popular instant win ser...

(AsiaGameHub) -   The latest title combines adjustable paylines with expanding Wilds and a dual-level free spins bonus Premium slots and table games developer Habanero has released Nuwa Deluxe, a 5×3 game inspired by Chinese mythology featuring a dynamic payline structure and a progressive free spins bonus. Inspired by the Chinese deity of creation, the game mixes a serene Asian aesthetic with volatile gameplay to ensure excitement grows with every turn. Central to the main game is a dynamic payline mechanic that randomly increases during any spin, ranging from 28 to 38, 58, or 88 paylines. Every increase reveals additional winning opportunities, heightening the thrill even during standard play. Expanding Wilds that span the full first and third reels serve as an extra engagement tool, substantially enhancing the chances of winning on any spin. The Free Games feature incorporates a collection element centered on five elemental symbols. Collecting all five within the round triggers Super Free Games, an upgraded bonus level where full-reel Wilds appear on two reels for every spin. Furthermore, Nuwa Deluxe includes Habanero’s Jackpot Race and Buy Feature, providing op...