SBC Leaders Magazine: How Fanatics Guarantees Players No Reason to Leave
(AsiaGameHub) - Issue 40 of SBC Leaders magazine hits stands today, showcasing conversations with top executives from Fanatics, bet365, Hard Rock, FanDuel, DraftKings, Betsson, Apuesta Total, and Allwyn. Developing a standout product that resonates with sports fans is crucial for building a strong sportsbook brand, according to Selena Kalvaria, Chief Marketing Officer of Fanatics Betting & Gaming, in an interview with the latest issue of SBC Leaders magazine. In the cover story, Kalvaria explains why she left a successful high fashion career for the sports betting industry and shares what she discovered after making the switch. Fanatics is a household name among U.S. sports fans, thanks to its extensive replica sportswear and merchandise division—and that unmatched reputation was initially what drew Kalvaria to the role. Since joining the company, she has learned that the brand’s name would hold little value for bettors if the online gambling team hadn’t followed the clothing division’s lead and adopted a fan-first approach to product development. Its Fair Play injury refund feature was so popular with customers that rival sportsbooks copied it, w...
