Katie O’Brien Joins Operation Homefront: Can Her Nonprofit Marketing Track Record Unlock More Support for Military Families?
(SeaPRwire) -By: Christian Pierce Military family support nonprofits hit a growth wall. They deliver vital services, but struggle to cut through noise. Donor awareness stays low, and funding gaps leave families underserved. Operation Homefront is betting on a seasoned marketer to turn this around. On June 15, 2026, the San Antonio-based nonprofit named Katie O’Brien its Senior Vice President, Brand. O’Brien will lead efforts to strengthen the organization’s brand. She’ll boost awareness of its mission to build strong, stable military and veteran families. She’ll also amplify stories of those who serve. O’Brien brings decades of relevant experience. She has 10+ years in the nonprofit sector, plus over a decade in global sports marketing. She worked on eight Olympic Games during that time. At Make-A-Wish America, she led the first truly global integrated campaign. This effort drove significant year-over-year increases in incremental revenue and external engagement. Earlier, as National Marketing Director at Wounded Warrior Project, she built and led a marketing center of excellence. The team supported growth of a new flagship national fundraising e...
