(AsiaGameHub) -   Infingame is building a stronger presence in one of the fastest-growing segments of the iGaming industry, drawing on deep sweepstakes expertise to help operators and game developers unlock new opportunities for expansion. Over the past 12 months, sweepstakes have transitioned from a niche concept to a core priority area, especially in North America. The model has gained remarkable traction across the United States, with rising interest also growing in markets like Canada and Australia. This momentum is fueled by a fundamental shift in the way players interact with gaming products. “Sweepstakes deliver a completely unique user experience,” said Dmytro Kryvorchuk, COO at Infingame. “Through token-based systems, the focus shifts away from immediate financial gains and toward entertainment, in-game progression, and longer player sessions.” Infingame has positioned itself as a key bridge between traditional iGaming and the growing sweepstakes ecosystem. While its aggregation platform connects operators to more than 150 game providers, only a small portion of these providers currently offer content adapted for sweepstakes. To close this gap,...

(AsiaGameHub) -   PG Soft, a leading global digital mobile gaming firm, has been appointed as a key sponsor for SBC Summit Malta 2026, which will take place from April 28 to 30, 2026, at Malta’s InterContinental Hotel. As part of this sponsorship, PG Soft will gain top-tier brand visibility at the event. The company will be the exclusive sponsor of a large 3x2 meter LED screen located at the main entrance and welcome zone of SBC Summit Malta. This branded setup includes a fully customizable frame, producing a striking and engaging digital display that guarantees PG Soft’s logo, design materials, and promotional clips are easily seen by every attendee. PG Soft will also place its branding on the LED Walkway Tunnel, a space that thousands of delegates will traverse during the summit. This tunnel consists of two large 6-meter-wide LED walls forming a passage linking the exhibition hall to the lunch and conference zones, offering a high-impact platform for forplatform for brand exposure—with PG Soft’s video content and branding playing on a continuous loop throughout the event. SBC Summit Malta 2026 will continue to bring together key players from the entir...

(AsiaGameHub) -   Alea is making its return to the SBC Summit Malta this year as a finalist in two categories: Game Aggregator of the Year and Employer of the Year. The company considers these two nominations to be fundamentally linked, underscoring its conviction that a superior product is built upon a foundation of a robust internal culture. Founder Alexandre Tomic and COO Ramon Glieneke are set to speak at the event, where they will delve into the operational challenges and technical trends currently shaping the sector. Malta continues to be the central hub for the iGaming industry's daily operations. With a substantial portion of the Alea team located on the island, the summit serves as a key meeting point for engaging with partners and recruiting talent. This local presence ensures the team remains closely attuned to the market's operational demands and the specific technical details of the European environment. Alea on Stage To contribute to the event’s focus on the future of the market, Alea’s leadership will participate in two panel discussions: Casino vs Sports: Can Gamification Truly Cross Over? Alexandre Tomic will take part in the Product Visionaries st...

(AsiaGameHub) -   Push Gaming further enhances its leadership team by naming Jonathan Moretta as its new Head of Account Management. Bringing over six years of experience in the igaming industry, Jonathan has a track record of strengthening alliances with leading brands and fostering growth in crucial international markets. This move reinforces Push Gaming's strategic objectives for 2026, aligning with other planned expansions of its commercial and operational framework. Jonathan Moretta, Head of Account Management at Push Gaming, commented on his new position: “Push Gaming collaborates with many excellent partners, and I am eager to build on these vital connections. The exceptional standard of Push Gaming's portfolio is clear, and my aim is to mirror this quality in all our communications with key accounts—be it promoting established popular games or introducing new releases from our future pipeline.” Alistair Johnston, CCO at Push Gaming, also shared his thoughts on Jonathan’s appointment, stating, ”I am delighted to welcome Jonathan to our team. He will play a crucial role in executing Push Gaming's commercial strategy, providing front-line lea...

(AsiaGameHub) -   The integration provides operators with advanced segmentation, real-time engagement, and efficient CRM execution. The Mill Adventure (TMA), a platform provider focused on technology, has enhanced its player engagement offerings through an improved integration with Optimove. This development aims to empower iGaming operators to deliver more intelligent, personalized, and scalable player engagement with increased speed and accuracy. Optimove is recognized as the creator of Positionless Marketing and a leading player engagement solution for the iGaming industry. This strengthened integration introduces a robust set of features that enable operators to better understand, segment, and engage their player base. By utilizing Optimove's sophisticated segmentation capabilities, including its Target Group Discovery tool, operators can create detailed audience profiles and implement precise engagement strategies that cater to individual player behaviors and preferences. Through a direct connection with TMA’s proprietary bonus engine, operators can effortlessly initiate and distribute personalized rewards as part of their CRM campaigns, ensuring that player interac...

(AsiaGameHub) -   AI-Powered Assistant for Affiliate Managers Poised to Reshape iGaming Affiliate Management TAG Media and Gamblitude have introduced affie.ai, a guided decision-making engine designed for iGaming affiliate managers. It merges TAG Media's collective affiliate management expertise, spanning over 150 years, with Gamblitude's operator-level data and analytics platform. affie.ai will be unveiled at the SBC Summit Malta (28–30 April). Representatives Elaine Gardiner, Alana Weldon, and Wojtek Sznapka will be on hand to showcase the platform to operators keen on securing one of the five inaugural launch partner positions. The Challenge affie.ai Addresses Affiliate management is central to an operator's acquisition strategy, requiring financial acumen, negotiation skills, data literacy, and market insight. However, the field lacks standardised training, a universally accepted playbook, or a safety net for flawed commercial decisions. While data is abundant, consistent and effective interpretation is not. Seasoned managers might understand the implications of a falling CPA trend in a particular market or when to renegotiate a revenue share deal. Inexperienced mana...

(AsiaGameHub) -   Incentive Studios, the real-money gaming division of leading B2B games provider Incentive Games, has announced a new partnership with Hollywoodbets, South Africa’s premier betting operator. As part of this collaboration, two of Incentive Studios’ real-money titles, Mega Flight and Velocity, were made available on Hollywoodbets’ platform on April 7th. This marks the initial phase of the partnership, with free-to-play games set to be introduced later. This agreement signifies Incentive Games’ official debut in the South African market, further solidifying its presence in regulated markets worldwide. The successful launch of these games is a result of close cooperation between the Incentive and Hollywoodbets teams. Players can now experience Incentive Studios’ collection of crash and arcade games, with plans for additional content and initiatives as the partnership evolves. This partnership underscores Incentive Games’ ongoing dedication to providing top-tier real-money content for operators aiming to diversify their gaming portfolios, while simultaneously supporting Hollywoodbets’ commitment to offering innovative enter...

Per the company, Minor will oversee land-based gaming sales strategy and customer engagement throughout North America. (AsiaGameHub) -   BMM Testlabs announced it has appointed gaming industry executive Michael Minor as Senior Vice President & Business Development Leader for the North America Market (NAM). The company shared that Minor will lead land-based gaming sales strategy and customer engagement across North America, with a core focus on growing BMM’s market presence and strengthening its relationships with manufacturers, suppliers, and operators. Per BMM, Minor brings over 20 years of leadership experience to the role, and previously held senior positions at NEXTEQ, Pavilion Payments, and IGT. Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a well-respected leader with extensive experience across the North American gaming market. He understands our customer base, excels at building strong teams, and holds a proven track record of delivering consistent growth. With BMM’s full NAM coverage for certification services, we are thrilled to welcome Michael to BMM, where he will elevate our client engagement experience ...

(AsiaGameHub) -   Evolution has raised a serious concern regarding decreasing channelisation rates across Europe, noting that the ringfencing measures implemented by the supplier nearly a year ago have negatively impacted their financial performance. Evolution recorded a 5.9% drop in quarter-on-quarter revenue for the first quarter of 2026. Chief Executive Officer Martin Carlesund expressed frustration over regulatory instability and called on policymakers to be more flexible. Although the ringfencing actions introduced a year ago have influenced the company’s European earnings, Carlesund emphasized that "it was the right thing to do. And in the world of perfect regulation, it would not have caused any issues". Carlesund argued that there is an imbalance between player protection and entertainment, noting that gamblers are still finding ways to access unregulated markets. Labeling Europe as Evolution’s "main headache," Carlesund noted that the company is redirecting its focus toward other regulated jurisdictions. Total revenue for the company fell by 1.5% to €513m, a decrease primarily driven by difficulties in the European market. The firm expressed optimism ...

(AsiaGameHub) -   SOFTSWISS has reported positive early results from its recently launched referral system. The iGaming technology provider stated that its operator clients have successfully onboarded over 6,000 new players within the first month of the system's operation, simultaneously achieving a reduction in acquisition costs exceeding €1 million. Integrated into SOFTSWISS’s casino platform, the system enables players to generate unique referral codes. These codes can be shared with others, and in return, the referrer earns a bonus determined by the operator. Suren Vardanyan, Head of Sales at SOFTSWISS Casino Platform, commented: “For operators, the benefits extend beyond cost reductions. Referrals introduce an effective word-of-mouth marketing channel that complements existing strategies. A player who joins based on a friend’s recommendation already possesses a level of trust in the brand, making them more likely to remain engaged and make deposits.” SOFTSWISS highlighted that operators have the flexibility to define their own reward structures, including bonus amounts for registration and deposits, as well as wagering requirements. In one not...

(AsiaGameHub) -   With the gaming sectors in CEE, the Balkans, and Central Asia undergoing significant legislative shifts, SBC and SMH have unveiled plans for a major expansion of the SBC Regulators Forum 2026. Scheduled for July 15-16 during the SBC Summit Tbilisi, the gathering aims to unite at least double the number of regulatory authorities compared to prior versions, fostering a more robust and interconnected platform for regulatory discourse. Anticipating 2,500 delegates and more than 60 speakers, this year's event is structured to transcend high-level conversations and concentrate on synchronized regional efforts to address the sector's most urgent issues. A Program Designed for Action The 2026 agenda pivots towards operational realities. Major sessions will address the increasing complexity of the black market, going beyond typical compliance discussions to investigate how “Big Tech,” financial entities, and regulators can work together to dismantle illegal digital infrastructure. Participants will also engage in interactive workshops to develop a “National Disruption Playbook,” a strategic plan aimed at identifying and taking down unlawful ope...

(AsiaGameHub) -   TAG Media has unveiled affie.ai, a new solution designed to simplify and enhance affiliate media management within the iGaming industry. The platform is set to be introduced at the upcoming SBC Summit Malta (28–30 April). Marketed as an “AI-engineered decision-making engine,” affie.ai is tailored for iGaming marketing teams to streamline the oversight of media partners and affiliate accounts. The tool is the result of a collaboration between TAG Media and Gamblitude, a Katowice-based engineering firm that focuses on intelligence-driven architecture and data solutions for the iGaming sector. At its core, affie.ai is built upon TAG Media’s extensive operational background in managing affiliate programs. TAG highlights that affiliate management remains a highly complex and often underserved area within operator marketing departments. Decisions are frequently inconsistent, dependent on individual expertise, and hindered by fragmented data and manual reporting tasks. affie.ai is engineered to resolve these inefficiencies. Rather than functioning as a standard tracking dashboard, the platform integrates TAG’s strategic frameworks into ...